Category pandemic

The New, Permanent Era of Content Consumption, Thanks to the Pandemic

The pandemic has changed many aspects of business, including the sales cycle. For marketers, the nearly immediate pivot away from in-person sales calls, as well as trade shows and events, has meant that in 2020, content assumed a much more…

Choosing Gratitude

Pretty much everyone I know is suffering from pandemic PTSD – especially here in the Northeast, where the snow and cold weather are keeping us indoors and even further isolated. Every day feels like Groundhog Day; I get up, I…

CMO Insights: 2021 Pivots and Measures of Success

At Bospar, we are fortunate to work with a number of talented chief marketing officers across a variety of tech companies spanning numerous market sectors. One benefit of this broad exposure to marketing influencers is ready access to meaningful insights…

Waving Goodbye to the Dumpster Fire and Facing Today’s Biggest Marketing Challenges

It goes without saying that 2020 has been a tough year for everyone. And as we look to the end of the year that so many have called a “giant dumpster fire” – and one can even get a commemorative…

The beauty of old-school communication

During one of our recent all-hands Zoom calls, we took turns sharing new hobbies that we’ve pursued during the pandemic. It was revealing. Activities varied widely, from growing vegetables in the backyard to taking up water color painting. Many of…