Category outreach

Coverage: The Name of the Game

Here at Bospar, our new year has gotten off to a running start. In the month of January, our boutique agency secured hundreds of placements in outlets ranging from business publications and popular tech outlets to specific B2B verticals and…

One Launch Is Not Enough

First appeared in the December 2016 print edition of O’Dwyer’s. There are many circumstances—tequila shots, bright eyeshadow and orange shag carpet come to mind—in which less is more. In PR, however, more is always just more. Back in September we…

What We Were Grateful for in November

Coverage is the key to PR success. Here at Bospar, we cater to our clients’ desire for strategic coverage in key publications and their need to secure a wide range of coverage across publications. November provides  a particularly good example…

The Bospar Difference - September Client Coverage

What Makes Bospar Different? Our clients tell us that our ability to secure top-tier media coverage that truly makes a difference in terms of brand visibility and marketing results is something that differentiates us from all those other PR agencies…

Why Pitching Journalists Is Like Dating

This article first appeared in PRNewser. On Sept. 12, 2012, Korin Miller detailed the 25 Ways to Seduce a Man for Cosmopolitan. Readers were promised to “try these sizzling ways to seduce a man, and he’ll be putty in your hands.” But 25 ways…