Category newsjacking

Top ‘Newsjacking’ Considerations

The practice of “newsjacking” has come into wide use in PR over the past few years. Newsjacking is the exercise of attaching one’s company or client(s) to a hot story by providing timely commentary, perspectives and insights on that story.…

Newsjacking—the PR world’s secret weapon

Newsjacking gets you media attention, PERIOD! It is the art of injecting your ideas into a breaking news story so that your brand or that of your client gets included in ongoing coverage. It’s been said that the mainstream media…

The Value Of 'Newsjacking' For Enhancing Brand Awareness And Thought Leadership

“Newsjacking” sounds like a sinister term. Do not be fooled. The reality is that newsjacking has become a key tool in the arsenal of public relations professionals for increasing brand awareness and expanding thought and market leadership. Nobody needs reminding…

Newsjacking: What It Is and How to Do It

Those whose livelihoods are tied to the news cycle—journalists and PR professionals—know that riding the news is much like surfing at high tide on a stormy day. The world is changing every minute, and the media follows each trend, giving…