Category news

How to Avoid Forcing Stories on the Media: Leverage Research to Generate Real News

PR-generated news often has little value to the media. Every day, reporters are deluged with repetitive pitches and irrelevant press releases that simply aren’t news. What’s worse is the fact that PR pros often try to force fact-free stories on…

Are ‘Alternative Facts’ Affecting Our Ability to Interpret History?

It is said that “those who do not understand history are doomed to repeat it.” But what happens when there is no agreement on what constitutes “true” history at a time when the attorney for the President of the United…

Fake News: When No News is ‘Good’ News

A quick browse on the internet reveals that some pretty surprising things are happening around the world: vaccines are killing babies and giving dogs autism, Dubai has become a hotspot for UFO sightings, and a cemetery in Ohio is exhuming…

When No News Is Good News

It gives you the opportunity to be creative. There’s no study out there to prove this, but, based on experience, I’m going to guess that 98 percent of marketers and publicists face this common problem when trying to get their…

Coverage: The Name of the Game

Here at Bospar, our new year has gotten off to a running start. In the month of January, our boutique agency secured hundreds of placements in outlets ranging from business publications and popular tech outlets to specific B2B verticals and…