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Steve Jobs’ Genius Extended to Managing the Press, but He Wasn’t Perfect

Everyone knows Steve Jobs was the co-founder of Apple and one of the most brilliant innovators in Silicon Valley history. But Jobs, who died 10 years ago this week (Oct. 5), was also one of the tech sector’s most brilliant…

What Is the Secret to Effective Media Training?

There’s a secret to making media training work, and it happens before we ever turn on a camera.  Clients often request media training at a high level and want to practice general messaging. This can be helpful, certainly. Practice is…

Good PR Has a Need for Speed and Collaboration

Journalism and tech have changed a lot since I started reporting on networking, hardware and software more than three decades ago. The evolutions in both fields have led to an even greater need for speed as well as a requirement…