Category media

Media Interviews Where Everybody Wins

One of Walt Whitman’s many bon mots to live by was: “Do I contradict myself? Very well then - I contradict myself. I am large. I contain multitudes.” I’ve quoted that many times over my career whenever caught in the…

From the Fake News Department: Dubious Claims and a Jaded Public

Shortly after the midterm elections, President Donald Trump held a press conference that sent the ongoing debate about “fake news” into hyperdrive. In case you missed it, President Trump sparred with CNN reporter Jim Acosta, saying that CNN “should be…

TV Is Still King—How to Create a Successful Broadcast Campaign

“Top-tier outlets.” When asked where our clients most want to be featured, the answer is always the same—the top-tier tech and business outlets. The one thing we never hear? Broadcast. Americans watch TV every day and are constantly influenced by…

The Importance of Personalized Media Outreach

[caption id="attachment_1413" align="alignright" width="380"] Left to Right: Jess Nelson, Freelance Writer and Contributing Editor at MediaPost; Deanna Contreras, former CNN Producer; Gabi Jasinski, Bospar[/caption] It’s time to get to know the people you’re pitching. As a senior account associate at…

Why Tech Companies Need a Broad Media Strategy

This article first appeared in PRNewser. When it comes to establishing a tech company’s cred, who is more important? Anderson Cooper? Kara Swisher? Or Anna Wintour? The answer is surprising. Bospar, a boutique technology PR agency, commissioned the Harris Poll…