Category media

The PESO Model Delivers: What a Mix of Paid, Earned, Shared, and Owned Media Can Do for You

Gaining earned media placements can be difficult, largely because the available number of media placement opportunities is far outstripped by the number of companies seeking editorial coverage. With legitimate stories to tell – particularly in the areas of thought leadership,…

Time to Assist Tier 2 and Invest in Promising News Outlets

In a media world more fractured than ever, PR professionals can help themselves and clients by investing time and effort assisting scrappy news publications and smart young reporters. I’m thinking about niche news organizations, such as The New Stack and…

Media Interviews Where Everybody Wins

One of Walt Whitman’s many bon mots to live by was: “Do I contradict myself? Very well then - I contradict myself. I am large. I contain multitudes.” I’ve quoted that many times over my career whenever caught in the…

From the Fake News Department: Dubious Claims and a Jaded Public

Shortly after the midterm elections, President Donald Trump held a press conference that sent the ongoing debate about “fake news” into hyperdrive. In case you missed it, President Trump sparred with CNN reporter Jim Acosta, saying that CNN “should be…

TV Is Still King—How to Create a Successful Broadcast Campaign

“Top-tier outlets.” When asked where our clients most want to be featured, the answer is always the same—the top-tier tech and business outlets. The one thing we never hear? Broadcast. Americans watch TV every day and are constantly influenced by…