Category media-training

What Is the Secret to Effective Media Training?

There’s a secret to making media training work, and it happens before we ever turn on a camera.  Clients often request media training at a high level and want to practice general messaging. This can be helpful, certainly. Practice is…

Five Things CMOs Must Do for Successful PR

This article first appeared in O'Dwyers. Public relations can be a powerful component of a company’s overall business strategy. Today’s CMOs have an unprecedented ability to build and drive a smart, nimble and effective PR program, thanks to the overlapping…