Category media-coverage

Getting the Most Out of Your Pitching Hours

This article first appeared in O’Dwyer’s. “What’s your dream outlet?” That’s a question I commonly ask clients when starting outreach for a new initiative. Almost without exception, the answer is the same: a top-tier business or lifestyle outlet. As public…

Networking Success: It’s not WHAT you know, but WHO you know

This article first appeared in O’Dwyer’s. As Richard Branson once said: “Succeeding in business is all about making connections.” This is true in every line of work, but nowhere is it truer than in the world of public relations, where…

The Bospar Difference - September Client Coverage

What Makes Bospar Different? Our clients tell us that our ability to secure top-tier media coverage that truly makes a difference in terms of brand visibility and marketing results is something that differentiates us from all those other PR agencies…

What CMOs and VPs Should Expect from Big Coverage

This article first appeared in PRNewser. What should CMOs and marketing vice presidents expect when they get that long-awaited placement in the Wall Street Journal? “For many marketers, the dream piece is a feature story explaining why they are better…