Category marketing

CMO Insights: 2021 Pivots and Measures of Success

At Bospar, we are fortunate to work with a number of talented chief marketing officers across a variety of tech companies spanning numerous market sectors. One benefit of this broad exposure to marketing influencers is ready access to meaningful insights…

Waving Goodbye to the Dumpster Fire and Facing Today’s Biggest Marketing Challenges

It goes without saying that 2020 has been a tough year for everyone. And as we look to the end of the year that so many have called a “giant dumpster fire” – and one can even get a commemorative…

PR and Marketing: Never More Important

The business environment during the coronavirus pandemic has been surprisingly good for PR firms like Bospar. That’s because we’re laser-focused on helping clients tell their stories about pandemic-relevant offerings, like telecommuting and telehealth. When it comes to the recovery, my…

Why PR is a CMO's best friend

Wise CMOs consider PR their No. 1 marketing partner and use it to make every other part of their integrated approach more effective. (Click the image below or here to view the ebook.) Click the image above or here to…

Clinton, Corden and ‘Intelligent’ Marketing

Last month I attended the Marketo Marketing Nation Summit for the second time. My previous attendance was in 2014, which now seems like an eon ago—changes in the so-called “marketing nation” and in marketing tech have been dramatic in the…