Category lessons-learned

‘Star Trek: Picard’ Offers a Lesson in PR

There is an old Star Trek proverb: beware of Romulans bearing gifts. This advice came from Dr. Leonard McCoy in “Star Trek II: The Wrath of Khan.” After watching “Star Trek: Picard,” I think we should add a new prescription…

Unhappy Clients and How to Make Them Happier by Tightening Up

Occasionally, we at Bospar will hear from an unhappy client. This might be because a client is frustrated with account service, media results, or some combination thereof. My job as agency principal is to constructively resolve these issues, while incorporating…

PR blogging in 2018: what did we learn?

As the leader of a content creation team, I am always looking for ways to improve the quality of our work product and drive engagement and results for our clients. A key responsibility of mine is to manage Bospar’s own…

Looking Back: What I’ve Learned During My Three Years at Bospar PR

2018 marked my three-year anniversary of working at Bospar. When I started with the company in February of 2015, I was 23 and had almost two years of PR experience under my belt. I was still pretty fresh out of…