Category lessons-learned

Did we mess with Texas? Lessons from a PR Campaign

What happens if you take a controversial stand? At Bospar we agreed to pay for the relocation of any Texas staff member who wants to leave over the state ban on abortion, the most restrictive in the nation. We made…

Three PR Lessons From Simone Biles

All eyes were on Simone Biles as she entered the Tokyo Olympics waiting to make history, again. After getting a case of “the twisties” (a sudden inability for gymnasts to make necessary spins) and choosing to withdraw from some events…

‘Star Trek: Picard’ Offers a Lesson in PR

There is an old Star Trek proverb: beware of Romulans bearing gifts. This advice came from Dr. Leonard McCoy in “Star Trek II: The Wrath of Khan.” After watching “Star Trek: Picard,” I think we should add a new prescription…

Unhappy Clients and How to Make Them Happier by Tightening Up

Occasionally, we at Bospar will hear from an unhappy client. This might be because a client is frustrated with account service, media results, or some combination thereof. My job as agency principal is to constructively resolve these issues, while incorporating…

PR blogging in 2018: what did we learn?

As the leader of a content creation team, I am always looking for ways to improve the quality of our work product and drive engagement and results for our clients. A key responsibility of mine is to manage Bospar’s own…