Category launch

GOAL: A 4-Step Guide to Developing Your Next Social Media Plan

Planning for a social media initiative – regardless of budget size – matters. This point was stressed by Brianna Huff, Communications Specialist at Navient and a featured speaker at  The Social Shake-Up, a virtual social media conference. She discussed strategies…

One Launch Is Not Enough

First appeared in the December 2016 print edition of O’Dwyer’s. There are many circumstances—tequila shots, bright eyeshadow and orange shag carpet come to mind—in which less is more. In PR, however, more is always just more. Back in September we…