Category journalists

In baseball, singing AND PR, it’s all about the pitch

As media relations pros, we recognize that a perfect pitch is key to grabbing journalists’ attention—and getting coverage! And what constitutes a perfect PR pitch? Standing out is tough in today’s crowded world of media relations – where PR people outnumber…

Good PR Has a Need for Speed and Collaboration

Journalism and tech have changed a lot since I started reporting on networking, hardware and software more than three decades ago. The evolutions in both fields have led to an even greater need for speed as well as a requirement…

PR Insights From Former Journalists

As a well-rounded firm comprised of people from all areas of the professional communications field, Bospar is uniquely positioned to offer insights about what it takes to succeed in PR. Many on our team are former journalists, with backgrounds that…

Think Like a Journalist

Here’s one simple trick to get a journalist’s attention: think like a journalist. Relationships are key when it comes to placing an article in the media. While cold calls can sometimes succeed, pitching a story works like everything else in…

Why You Should Keep Clichés out of Your PR Pitches

What journalists want and need The goal of any pitch is to share your news in a manner journalists can read quickly and understand. A good pitch is clear, concise and informative. It conveys three pieces of information: what is…