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Real Sales Value for Tech Companies: PR Content Delivers

While few tech executives doubt the value of marketing and public relations, research from IDG really underscores the value of content in the sales cycle. IDG’s “2020 Role & Influence of the Technology Decision-Maker Study” explores “the influence that IT…

Influencing the Influencers: Why Analyst Relations Matters

It is fair to say that analyst relations (AR) isn't well understood – because it is a significant investment and because the founders of emerging tech companies are often unaware of AR’s value in terms of scaling their businesses by…