Category ipo

How to Keep Momentum Going Post-IPO

Kicking off an initial public offering (IPO) can feel a bit like getting ready for a New Year’s Eve party, with lots of pre-IPO planning and suspense. Then, execution becomes a matter of waiting for the clock to strike midnight,…

What Marketing and PR Teams Need to Know About SPACs – Including ‘SPAC-lash’

SPACs aren’t your father’s IPO. A Special Purpose Acquisition Company (SPAC) is a shell company created to bring a company to the public markets without going through a typical Initial public offering (IPO). Most media refer to their “blank check”…

IPO Ahead? Time to Think About Best Practices!

The stock market reached new heights in 2020, and it appears to be poised for another good year, as the Dow, the NASDAQ and the S&P 500 indexes are all positive so far in 2021. And on the heels of…

Flagging Stock Price? Remember These PR Strategies.

The continued run-up of the stock market has been impressive, particularly so given the coronavirus-driven recession. But investors continue to go deep into the market. At this point, some are suggesting that there’s no top to the market’s potential, and…