Category interviews

What Is the Secret to Effective Media Training?

There’s a secret to making media training work, and it happens before we ever turn on a camera.  Clients often request media training at a high level and want to practice general messaging. This can be helpful, certainly. Practice is…

A First-Person Experience: Prepping for TV Interviews

Before coming to PR, I spent many years in TV news. Countless hours of writing, producing and camera work has left me with the view that in order to make great television, you must have great guests. Energetic and articulate,…

Media Interviews Where Everybody Wins

One of Walt Whitman’s many bon mots to live by was: “Do I contradict myself? Very well then - I contradict myself. I am large. I contain multitudes.” I’ve quoted that many times over my career whenever caught in the…