Category interview

Bospar Chief Content Officer Tricia Heinrich’s Interview With Herself

Bospar has recently launched a social media effort involving brief employee Q&A videos. And they’ve been wildly popular! Here is an expanded version of my interview with me. Meet Tricia Heinrich, Bospar Chief Content Officer. Q: What’s your favorite thing…

Lessons Learned: When a Reporter Pulls a Bait-and-Switch

Everything is on the record during an interview. If you work in public relations you already know this. I already knew this. Most of the journalists we work with are straight talkers with solid ethics. They have their own agendas,…