Category inspiration

On ‘Moonstruck’ and Inspiration for Writers…and Tech Marketers

One of my all-time favorite movies is the late 1980s romantic comedy “Moonstruck.” Cher won the 1987 Best Actress Oscar for portraying Loretta, a no-nonsense accountant from Brooklyn who has had bad luck in love, given that her husband was…

Notes on Knope: What PR Pros Can Learn From TV’s Leading Ladies

As a PR expert, you likely find professional inspiration in many different places. For instance, you may feel inspired after sitting down with the CEO of a client’s company. Or perhaps you hear about a really outstanding creative campaign that…