Category influencer-relations

Marketing Leadership and the Changing Marketing Mandate

I did something recently that I rarely take the time to do—I attended a professional development event sponsored by Gartner and the Churchill Club, the Silicon Valley business and technology organization. The event featured a panel of CMOs and senior…

Surviving CES: Tips and Tricks

It’s that time of year again. The holidays are fast approaching, and, with them, techies from around the globe are preparing to attend the mother of all tech conferences: CES. If you’re one of the lucky thousands planning to attend,…

Networking Success: It’s not WHAT you know, but WHO you know

This article first appeared in O’Dwyer’s. As Richard Branson once said: “Succeeding in business is all about making connections.” This is true in every line of work, but nowhere is it truer than in the world of public relations, where…

When Will Media Coverage Lead to a Web Visit?

This article first appeared in PRNewser. How many times must consumers see a tech company in the media before they visit a company’s web or mobile site? CMOs and VPs of marketing sweat this question a lot. They reason that…

Why Tech Companies Need a Broad Media Strategy

This article first appeared in PRNewser. When it comes to establishing a tech company’s cred, who is more important? Anderson Cooper? Kara Swisher? Or Anna Wintour? The answer is surprising. Bospar, a boutique technology PR agency, commissioned the Harris Poll…