Category influencer-relations

Influencing the Influencers: Why Analyst Relations Matters

It is fair to say that analyst relations (AR) isn't well understood – because it is a significant investment and because the founders of emerging tech companies are often unaware of AR’s value in terms of scaling their businesses by…

A Glimpse Into the 2021 Social Media Journey

A Glimpse Into the 2021 Social Media Journey With a crazy year full of change and surprise behind us, there’s one thing that’s remained constant and at the forefront of our lives: social media. 2020 has shown us, perhaps more…

Marketing Leadership and the Changing Marketing Mandate

I did something recently that I rarely take the time to do—I attended a professional development event sponsored by Gartner and the Churchill Club, the Silicon Valley business and technology organization. The event featured a panel of CMOs and senior…

Surviving CES: Tips and Tricks

It’s that time of year again. The holidays are fast approaching, and, with them, techies from around the globe are preparing to attend the mother of all tech conferences: CES. If you’re one of the lucky thousands planning to attend,…

Networking Success: It’s not WHAT you know, but WHO you know

This article first appeared in O’Dwyer’s. As Richard Branson once said: “Succeeding in business is all about making connections.” This is true in every line of work, but nowhere is it truer than in the world of public relations, where…