Category influence

TV Is Still King—How to Create a Successful Broadcast Campaign

“Top-tier outlets.” When asked where our clients most want to be featured, the answer is always the same—the top-tier tech and business outlets. The one thing we never hear? Broadcast. Americans watch TV every day and are constantly influenced by…

Bospar May Client Coverage

Every day the Bospar team works tirelessly to secure significant coverage—ranging from corporate and product news to thought leadership and customer-focused content—for our clients. Last month we secured nearly 200 placements in outlets across the United States, including Fortune, Fast Company, Inc., Forbes, Quartz, TIME and Redbook.…

Why Tech Companies Need a Broad Media Strategy

This article first appeared in PRNewser. When it comes to establishing a tech company’s cred, who is more important? Anderson Cooper? Kara Swisher? Or Anna Wintour? The answer is surprising. Bospar, a boutique technology PR agency, commissioned the Harris Poll…