How to Use the Holidays for a PR Recharge

If you work in PR, you know that things can get stressful. Throw a few simultaneous launches on top of awards season, on top of the rest of your non-work life – kids, parents, bills, etc. – and certain weeks or months can get you feeling…

…ready for a break. By the time the holidays roll around, you’re ready for some serious R&R. And you can get some—provided you play your cards right. Here are some tips for using the holidays to recharge.

Don’t overcommit

I love winter and Christmas, but the holiday season comes with its own stresses. There are gifts to buy, family dinners to host and many, many holiday parties to attend.

It’s easy to get caught up in the season and agree to do everything, but don’t do it. There’s no room for rest and relaxation if you’re scrambling from obligation to obligation. Instead, consider giving yourself the gift of leisure time. Catch up on some reading. Take some catnaps. Put your smartphone in a drawer and don’t look at it for a full day. Or an afternoon. Or a few hours. Take a bath.

You get the idea.

Do unplug from work

Whatever you do, do not check work emails while you’re enjoying your holiday leave.

I know it’s easy to respond to an email “really quick” or to work on a project you know is coming up in the new year, but, seriously, it can wait. There will always be more work.

So, unless Christmas itself is going to be cancelled if you don’t respond to the email, put the phone down and spend time with the people around you (or enjoying the absence of people around you).

And remember that, as Paul Tsongas said, “No one on his deathbed ever said, ‘I wish I had spent more time at the office.’” 

Happy holidays! 

Bless This House

Bless at Bospar

Thanksgiving is an official day to stop and count our blessings. But we Bospartans have a way of being thankful for the important things in life just about every day.

We give thanks for our clients and for achieving great results.  They deserve greatness – and we believe we help them get it.

We take immense pride in seeing something our clients offer make a major impact on the lives of people and the companies for whom they work. There are so many amazing technologies entering peoples’ lives, and we give thanks for being in the middle of so many of them.

Perhaps our biggest and most heartfelt thanks is for – and to – each and every member of our Bospar family.

While our 30+ Bospartans are united primarily by shared purpose in helping our clients achieve their fullest potential, our extended family of 70+ Bospartans, including significant others, children and grandchildren, is interwoven by the precious threads of lives being well lived.

We’re thankful to have shared many of our Bospartans’ most meaningful moments as they came rolling out in one wave after another. 

  • Two children were born, swelling the ranks of our Bospar children to more than a dozen. And several more 2020 babies were “put into motion.”
  • Likewise, two grandchildren were born, one to a first-time grandpa and the other to a seasoned grandma of three.
  • Two children graduated from high school, and one graduated from kindergarten.
  • More than half a dozen pets took center stage in their new homes.
  • Two engagements were announced, and two beautiful weddings took place.
  • And more than five of our people bought their first home, providing the foundation for many more wonderful life happenings to come.

We give major thanks that as we prepare to complete our fifth year of business, almost everyone who has joined us during this time is still with us, helping us to grow bigger and better every year.

We give special thanks to the many people we affectionately call “serial clients,” professional colleagues who are also true friends. Hopefully we will always partner with them as we go through life in the most exciting and rewarding space we can imagine.

Bless this house of work and of life and of all it demands of us and gives to us!

We are thankful for every one of you who have helped make this world of Bospar what it has become and can only imagine the wonderful things that the next five years will bring.

It Was a Happy Holiday Season for Bospar Clients

Holiday coverage at BosparDespite holiday vacations, conflicts and distractions, December was another exciting month for client coverage here at Bospar.

Our team secured hundreds of placements in a variety of media, including CNBC, TechCrunch, Wall Street Journal, Mashable, USA Today and Bloomberg. We also placed several executive bylines, including this one in Fortune.

Below is a list of some of Bospar’s best client coverage last month.

Meanwhile, we’ve resolved to make 2017 even bigger and better!