Category football

Learn From the Pros and Build Your Company Like a Super Bowl-Winning Football Team

When I was a child, my dad sat me down at our dining room table with a yellow legal pad and a pen. He drew a line of Xs and a line of Os and said, “This is where the…

Aaron Rodgers, CEO

Last season, quarterback Aaron Rodgers and the Green Bay Packers hosted the Chicago Bears at Lambeau Field. As I watched the game, I found myself thinking that Rodgers—future Hall-of-Famer, franchise quarterback, superstar and celebrity—makes for a rather fascinating PR case…

PR and Football: All About Fundamentals

I grew up on football. As a Texan at heart and Texas Tech alumna, I closely follow the exploits of Kliff Kingsbury and his players. I’m also a big fan of Tech’s former coach, Mike Leach, who is widely known…