Category expectations

Setting Media Coverage Expectations

"When a dog bites a man, that is not news, because it happens so often. But if a man bites a dog, that is news." This old journalism aphorism is still highly relevant today. Recognizing the distinctions between what clients…

Meeting (And Exceeding) Client Expectations

It may sound simple, but meeting our clients’ expectations can be a difficult skill to master. When working on a new project or client campaign, it’s most important that we understand our clients’ needs and why they expect a certain…