Category executive

Every PR Chief’s Nightmare: The Executive Tantrum

Many smart CEOs have ignored advice from their PR chiefs and lived to regret it. We all lose our tempers, and sometimes we get ourselves into trouble as a result. But when Eric Schmidt, Jeff Bezos, Steve Ballmer, Reed Hastings,…

Why Executive Visibility Matters

While company and brand reputation may be the top priority for many organizations, seasoned public relations professionals would argue that the value of executive visibility must not be overlooked. A strong executive visibility program can support: Reputation Enhancement Executive thought…

Your Thought Leadership Byline and Your Foot Have a Lot in Common

You know when you come across something that is completely unrelated to your job...but you think about it for a moment and realize that it actually isn’t? And then one day out of nowhere when you’re making dinner or running…