Category digital-transformation

Brave New World

It’s amazing that in only a few weeks’ time, the entire world has been told to move online for almost every aspect of their lives, with analog doors slammed shut in their faces. And it’s even more amazing that –…

How Audience Targeting Is Changing in the Age of Digital Transformation

The advertising industry is notoriously fickle. Cast your mind back to the 1950s when large companies with larger budgets would broadcast messages to consumers, telling them what they needed. From Brillo Pads to Oldsmobiles, the same content was thrust upon…