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How Companies Choose Their Customers

Lately, there have been more discussions in business circles and among our clients about “choosing your customers,” which may sound counterintuitive. After all, don’t customers ultimately decide with whom they do business? The fact of the matter is that companies…

How to Avoid Forcing Stories on the Media: Leverage Research to Generate Real News

PR-generated news often has little value to the media. Every day, reporters are deluged with repetitive pitches and irrelevant press releases that simply aren’t news. What’s worse is the fact that PR pros often try to force fact-free stories on…

PR Insights From Former Journalists

As a well-rounded firm comprised of people from all areas of the professional communications field, Bospar is uniquely positioned to offer insights about what it takes to succeed in PR. Many on our team are former journalists, with backgrounds that…

The Power of Data

While watching the Northeast primary results roll in last night – Steve Kornacki breaking down the results for us and potential paths forward, or lack thereof, for anyone not named Clinton or Trump – I was reminded of the power…