Category creativity

Confession of a Creative Trespasser

In the before times, I regularly visited the McDowell Sonoran Preserve in Scottsdale with my pal Mary to hike and gab. Every once in a while, Mary would take the extra step, after our hike, of leaving a book she…

Businesses Benefit When PR Is Both Consistent and Creative

Consistency. It’s not a word that elicits excitement in the hearts and minds of humans. But consistency matters in PR. Businesses that are consistent in messaging are more successful in educating the market about their value propositions and what they…