Category covid-19

Choosing Gratitude

Pretty much everyone I know is suffering from pandemic PTSD – especially here in the Northeast, where the snow and cold weather are keeping us indoors and even further isolated. Every day feels like Groundhog Day; I get up, I…

CMO Insights: 2021 Pivots and Measures of Success

At Bospar, we are fortunate to work with a number of talented chief marketing officers across a variety of tech companies spanning numerous market sectors. One benefit of this broad exposure to marketing influencers is ready access to meaningful insights…

The beauty of old-school communication

During one of our recent all-hands Zoom calls, we took turns sharing new hobbies that we’ve pursued during the pandemic. It was revealing. Activities varied widely, from growing vegetables in the backyard to taking up water color painting. Many of…

Starting a New Job During the Pandemic

I found myself accepting a job offer from Bospar just as the pandemic forced offices to close and businesses to reevaluate their priorities. While incredibly grateful for the opportunity, I couldn’t help but feel anxious about the unfamiliar process and…

PR in times of turmoil

How to be an informed practitioner when the world around us is in chaos At its best, PR can elevate important issues and disseminate powerful messages. At its worst, PR practitioners have been called “story spinners,” “sensationalizers” and “opportunists.” Our…