Category coverage

Time to Assist Tier 2 and Invest in Promising News Outlets

In a media world more fractured than ever, PR professionals can help themselves and clients by investing time and effort assisting scrappy news publications and smart young reporters. I’m thinking about niche news organizations, such as The New Stack and…

Good PR Has a Need for Speed and Collaboration

Journalism and tech have changed a lot since I started reporting on networking, hardware and software more than three decades ago. The evolutions in both fields have led to an even greater need for speed as well as a requirement…

Coverage: The Name of the Game

Here at Bospar, our new year has gotten off to a running start. In the month of January, our boutique agency secured hundreds of placements in outlets ranging from business publications and popular tech outlets to specific B2B verticals and…

What We Were Grateful for in November

Coverage is the key to PR success. Here at Bospar, we cater to our clients’ desire for strategic coverage in key publications and their need to secure a wide range of coverage across publications. November provides  a particularly good example…

It’s All about Results - Bospar August Client Coverage

Media coverage is a crucial component of a successful PR campaign. At Bospar the team works diligently to secure, on an ongoing basis, significant coverage—ranging from corporate and product news to thought leadership and customer-focused content—for our clients. This month…