Category coronavirus

Video: Time for an Upgrade!

The coronavirus pandemic has redefined what a meeting is. “Meet me on Zoom” has become 2020’s ad hoc catchphrase, and because teleworking and sheltering in place will likely continue into 2021, online video will continue to be an integral part…

PR and Marketing: Never More Important

The business environment during the coronavirus pandemic has been surprisingly good for PR firms like Bospar. That’s because we’re laser-focused on helping clients tell their stories about pandemic-relevant offerings, like telecommuting and telehealth. When it comes to the recovery, my…

Content: More Important and Relevant Than Ever

Like every business, Bospar is grappling with the implications of the coronavirus pandemic. While we’ve experienced some disruption in adjusting to the ever-changing “new normal,” we have found that we’re in a pretty good place as a company given our…

Working from home while staying home with children: how to maximize success and sanity

Millions of Americans are entering their second month of sheltering at home to mitigate the spread of COVID-19. These are unprecedented times filled with uncertainty. For parents who are tasked with taking care of children while working from home, there…

Brave New World

It’s amazing that in only a few weeks’ time, the entire world has been told to move online for almost every aspect of their lives, with analog doors slammed shut in their faces. And it’s even more amazing that –…