Category coronavirus

Choosing Gratitude

Pretty much everyone I know is suffering from pandemic PTSD – especially here in the Northeast, where the snow and cold weather are keeping us indoors and even further isolated. Every day feels like Groundhog Day; I get up, I…

CMO Insights: 2021 Pivots and Measures of Success

At Bospar, we are fortunate to work with a number of talented chief marketing officers across a variety of tech companies spanning numerous market sectors. One benefit of this broad exposure to marketing influencers is ready access to meaningful insights…

Video: Time for an Upgrade!

The coronavirus pandemic has redefined what a meeting is. “Meet me on Zoom” has become 2020’s ad hoc catchphrase, and because teleworking and sheltering in place will likely continue into 2021, online video will continue to be an integral part…

PR and Marketing: Never More Important

The business environment during the coronavirus pandemic has been surprisingly good for PR firms like Bospar. That’s because we’re laser-focused on helping clients tell their stories about pandemic-relevant offerings, like telecommuting and telehealth. When it comes to the recovery, my…

Content: More Important and Relevant Than Ever

Like every business, Bospar is grappling with the implications of the coronavirus pandemic. While we’ve experienced some disruption in adjusting to the ever-changing “new normal,” we have found that we’re in a pretty good place as a company given our…