Category content

The New, Permanent Era of Content Consumption, Thanks to the Pandemic

The pandemic has changed many aspects of business, including the sales cycle. For marketers, the nearly immediate pivot away from in-person sales calls, as well as trade shows and events, has meant that in 2020, content assumed a much more…

They Call It Thought Leadership. But Executives Need Some Thoughts.

Once upon a time, Silicon Valley teemed with swaggering executives who were quick with a quip or a fresh and unique observation. These were the halcyon days of the late 90s and early aughts, a time when brash was beautiful.…

Why Blogging Works – and Some Key Best Practices to Drive Success

Marketing moves pretty fast – new technologies and channels pop up regularly, and marketers and PR pros must keep up with everything new that comes their way. However, one of the “old standbys” of digital communications continues to enjoy a…

Real Sales Value for Tech Companies: PR Content Delivers

While few tech executives doubt the value of marketing and public relations, research from IDG really underscores the value of content in the sales cycle. IDG’s “2020 Role & Influence of the Technology Decision-Maker Study” explores “the influence that IT…

Your Thought Leadership Byline and Your Foot Have a Lot in Common

You know when you come across something that is completely unrelated to your job...but you think about it for a moment and realize that it actually isn’t? And then one day out of nowhere when you’re making dinner or running…