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What Is AP Style, and Why Does It Matter?

Due to the history and influence of the Associated Press (AP), which was founded in 1846, and that the AP decided in 1909 to create a style guide, AP style became and still is the standard writing style for journalism,…

How to Write Blog Posts – Even When You Don’t Want To!

Demand for content seems endless. And communications pros are frequently called upon to create blog posts, even when they’re overloaded. To help make the process less painful, we’re sharing some tips and actionable best practices that will help get those…

Wes Anderson’s The French Dispatch and a Love of Good Writing

I recently had the occasion to see the new Wes Anderson film, The French Dispatch, and it did not disappoint. This is particularly true because I – along with some members of my writing team – love Anderson’s films and…

Why Content Creators Also Should Be Voracious Content Consumers

My employer provides every Bospar employee with a generous annual stipend to apply to professional development resources. A few months ago, I spent part of mine on MasterClass. For the uninitiated, MasterClass is a subscription-based service that delivers on-demand classes…

Does Content Marketing Really Work?

Competitiveness has become fiercer than ever as a direct result of globalization, technology innovation, and digital transformation. One way that companies can differentiate themselves successfully is through the use of effective content marketing which advances the positioning and goals of…