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Real Sales Value for Tech Companies: PR Content Delivers

While few tech executives doubt the value of marketing and public relations, research from IDG really underscores the value of content in the sales cycle. IDG’s “2020 Role & Influence of the Technology Decision-Maker Study” explores “the influence that IT…

Your Thought Leadership Byline and Your Foot Have a Lot in Common

You know when you come across something that is completely unrelated to your job...but you think about it for a moment and realize that it actually isn’t? And then one day out of nowhere when you’re making dinner or running…

(Road) Work Ahead. Good.

There’s a “Road Work Ahead” sign at the beginning of the run, at the bottom of a steep downhill segment. At this point I am only a few minutes in, and I’m feeling as good as I will until I…

Press Releases and Collateral: Don’t Blur the Lines

There has always been a blurring of the lines between marketing and PR. And today, more than ever, PR practitioners are taking on projects that could be viewed as traditional marketing responsibilities. From writing drip campaigns to creating social media…

Content: More Important and Relevant Than Ever

Like every business, Bospar is grappling with the implications of the coronavirus pandemic. While we’ve experienced some disruption in adjusting to the ever-changing “new normal,” we have found that we’re in a pretty good place as a company given our…