Category conferences

Marketing Leadership and the Changing Marketing Mandate

I did something recently that I rarely take the time to do—I attended a professional development event sponsored by Gartner and the Churchill Club, the Silicon Valley business and technology organization. The event featured a panel of CMOs and senior…

Surviving CES: Tips and Tricks

It’s that time of year again. The holidays are fast approaching, and, with them, techies from around the globe are preparing to attend the mother of all tech conferences: CES. If you’re one of the lucky thousands planning to attend,…

Five Ways to Utilize Social Media for Conference Participation

This article first appeared in O’Dwyers. Social platforms like Twitter, Facebook and LinkedIn are excellent ways to promote participation in an upcoming conference, whether your company is speaking, sponsoring or exhibiting. Here are five tips to get social media working…