Category cmo

Why PR is a CMO's best friend

Wise CMOs consider PR their No. 1 marketing partner and use it to make every other part of their integrated approach more effective. (Click the image below or here to view the ebook.) Click the image above or here to…

Marketing Leadership and the Changing Marketing Mandate

I did something recently that I rarely take the time to do—I attended a professional development event sponsored by Gartner and the Churchill Club, the Silicon Valley business and technology organization. The event featured a panel of CMOs and senior…

One Launch Is Not Enough

First appeared in the December 2016 print edition of O’Dwyer’s. There are many circumstances—tequila shots, bright eyeshadow and orange shag carpet come to mind—in which less is more. In PR, however, more is always just more. Back in September we…

Does Location Matter in PR?

This article first appeared in PRNewser. As recently as June 26, 2009, the New York Times’ William Safire probed the etymology of the expression “location, location, location.”  The investigation into the phrase’s origins started when a wedding announcement submission claimed that the…

Too Big, Too Small or Just Right – How Do You Pick a PR Agency?

[caption id="attachment_1459" align="alignright" width="284"] Josh Hamilton, CEO and co-founder of Bringsy[/caption] This article first appeared in PRNewser. He beat Uber – in its own backyard. Josh Hamilton’s three-year-old company Bringsy beat out the transportation giant to connect restaurants in San…