Category cmo

There’s Only You and Me, and We Just Disagree: Gracefully Handling CMO Departures

Human resources issues come up pretty regularly in the PR agency business, and they can also arise on the client side. Often I am asked to provide counsel around new hires and high-level departures. And because we work so closely…

CMO Insights: 2021 Pivots and Measures of Success

At Bospar, we are fortunate to work with a number of talented chief marketing officers across a variety of tech companies spanning numerous market sectors. One benefit of this broad exposure to marketing influencers is ready access to meaningful insights…

Waving Goodbye to the Dumpster Fire and Facing Today’s Biggest Marketing Challenges

It goes without saying that 2020 has been a tough year for everyone. And as we look to the end of the year that so many have called a “giant dumpster fire” – and one can even get a commemorative…

Why PR is a CMO's best friend

Wise CMOs consider PR their No. 1 marketing partner and use it to make every other part of their integrated approach more effective. (Click the image below or here to view the ebook.) Click the image above or here to…

Marketing Leadership and the Changing Marketing Mandate

I did something recently that I rarely take the time to do—I attended a professional development event sponsored by Gartner and the Churchill Club, the Silicon Valley business and technology organization. The event featured a panel of CMOs and senior…