Category clients

Data Is Your Friend – Surveys That Create Stats That Become News

Quite rightly, it is the job of the news media to ask hard questions. And in the practice of PR, one that we get asked pretty often is: “So what?” That query is a challenge for PR people and their…

Looking for Big Wins? Consider a “Risky” PR Partner

I didn’t think of myself as a risk-taker in my youth. However, as an adult, I find myself much more open to taking calculated risks. From a professional perspective, my years of experience in PR have brought about a special…

Why Understanding Your Client Offerings Is Crucial in Tech PR

Tech PR can be tough. If you don’t come from a background in tech, even the best PR pros can find it difficult to wrap their minds around some of the super-high-tech products our clients offer. This is why I’m…

Characteristics that make for an excellent TV interview

We have been helping many clients recently with their media training, and here are some themes that come up over and over again.  1) Why "YOU"? Why are you the authority? We have a client who has worked previously in insurance,…

Crisis Communications and Public Relations

Bravo viewers who follow the network’s stars on social media have had a hard time with the seemingly tone-deaf posts of Erika Jayne Girardi, estranged wife of disbarred attorney Tom Girardi who misappropriated funds owed to plane crash and gas…