Category clients

Bospar Pro Tips: PR Insights From the Client Side

From shaping corporate strategy to maintaining career balance and diversity, there are a number of benefits that experience on the client side brings to public relations professionals. Following are some key perspectives from our team – including my own –…

PR Insights From Former Journalists

As a well-rounded firm comprised of people from all areas of the professional communications field, Bospar is uniquely positioned to offer insights about what it takes to succeed in PR. Many on our team are former journalists, with backgrounds that…

Advising clients on holiday strategies

As if 2020 hasn’t hit marketers and PR professionals with enough challenges, we’re now faced with an uncertain holiday season. In past years, strategies for both marketing and PR professionals were similar with regards to timing -- we always focused…

Unhappy Clients and How to Make Them Happier by Tightening Up

Occasionally, we at Bospar will hear from an unhappy client. This might be because a client is frustrated with account service, media results, or some combination thereof. My job as agency principal is to constructively resolve these issues, while incorporating…

Sometimes in PR, You Just Have to Take Over. Like Prince.

https://www.youtube.com/watch?v=6SFNW5F8K9Y&feature=youtu.be Trust me --click on this video and go to the 3:28 mark to see a clinic in how one takes over It happens. Those of us who work in public relations – or any type of professional services organization,…