Category clients

Advising clients on holiday strategies

As if 2020 hasn’t hit marketers and PR professionals with enough challenges, we’re now faced with an uncertain holiday season. In past years, strategies for both marketing and PR professionals were similar with regards to timing -- we always focused…

Unhappy Clients and How to Make Them Happier by Tightening Up

Occasionally, we at Bospar will hear from an unhappy client. This might be because a client is frustrated with account service, media results, or some combination thereof. My job as agency principal is to constructively resolve these issues, while incorporating…

Sometimes in PR, You Just Have to Take Over. Like Prince.

https://www.youtube.com/watch?v=6SFNW5F8K9Y&feature=youtu.be Trust me --click on this video and go to the 3:28 mark to see a clinic in how one takes over It happens. Those of us who work in public relations – or any type of professional services organization,…

Three Things Not to Say to Your Clients

Platitudes can come in handy. Even professional communicators will sometimes rely on these communication shortcuts. For example, in public relations, you have to be careful when discussing strategy with clients. They won’t always have the full context behind your recommendations…

Five Things CMOs Must Do for Successful PR

This article first appeared in O'Dwyers. Public relations can be a powerful component of a company’s overall business strategy. Today’s CMOs have an unprecedented ability to build and drive a smart, nimble and effective PR program, thanks to the overlapping…