Category client-relations

Networking Success: It’s not WHAT you know, but WHO you know

This article first appeared in O’Dwyer’s. As Richard Branson once said: “Succeeding in business is all about making connections.” This is true in every line of work, but nowhere is it truer than in the world of public relations, where…

The Key to a Successful Top-Tier Placement…Patience

This article first appeared in O’Dwyers. Every client’s wish and goal is for their PR team to secure a top-tier media placement. We constantly hear how important it is to receive coverage in Fortune, Business Insider, Forbes, TechCrunch and so…

Does Location Matter in PR?

This article first appeared in PRNewser. As recently as June 26, 2009, the New York Times’ William Safire probed the etymology of the expression “location, location, location.”  The investigation into the phrase’s origins started when a wedding announcement submission claimed that the…

Too Big, Too Small or Just Right – How Do You Pick a PR Agency?

[caption id="attachment_1459" align="alignright" width="284"] Josh Hamilton, CEO and co-founder of Bringsy[/caption] This article first appeared in PRNewser. He beat Uber – in its own backyard. Josh Hamilton’s three-year-old company Bringsy beat out the transportation giant to connect restaurants in San…

Five Things CMOs Must Do for Successful PR

This article first appeared in O'Dwyers. Public relations can be a powerful component of a company’s overall business strategy. Today’s CMOs have an unprecedented ability to build and drive a smart, nimble and effective PR program, thanks to the overlapping…