Category client-relations

Courage: An Overlooked Value in PR

Courage comes up often during my work, taking me back to philosophy classes at the University of Texas. I learned that Greek ideas of courage were built on the bravery of citizen-soldiers, as well as a willingness to stand against…

There’s Only You and Me, and We Just Disagree: Gracefully Handling CMO Departures

Human resources issues come up pretty regularly in the PR agency business, and they can also arise on the client side. Often I am asked to provide counsel around new hires and high-level departures. And because we work so closely…

How to Lose a Client in Ten Days

We’ve all been there: you hit it off with someone new, you agree to take it to the next stage, and you get ready to begin what looks like a beautiful new relationship. But at some point down the line—a…

Networking Success: It’s not WHAT you know, but WHO you know

This article first appeared in O’Dwyer’s. As Richard Branson once said: “Succeeding in business is all about making connections.” This is true in every line of work, but nowhere is it truer than in the world of public relations, where…

The Key to a Successful Top-Tier Placement…Patience

This article first appeared in O’Dwyers. Every client’s wish and goal is for their PR team to secure a top-tier media placement. We constantly hear how important it is to receive coverage in Fortune, Business Insider, Forbes, TechCrunch and so…