Category business

The New, Permanent Era of Content Consumption, Thanks to the Pandemic

The pandemic has changed many aspects of business, including the sales cycle. For marketers, the nearly immediate pivot away from in-person sales calls, as well as trade shows and events, has meant that in 2020, content assumed a much more…

PR Insights From Former Journalists

As a well-rounded firm comprised of people from all areas of the professional communications field, Bospar is uniquely positioned to offer insights about what it takes to succeed in PR. Many on our team are former journalists, with backgrounds that…

Businesses Benefit When PR Is Both Consistent and Creative

Consistency. It’s not a word that elicits excitement in the hearts and minds of humans. But consistency matters in PR. Businesses that are consistent in messaging are more successful in educating the market about their value propositions and what they…

Best PR Practices for Publishing a Business Book

Publishing a business book is one thing, but drumming up ample publicity to entice people to purchase it instead of a different book is another thing altogether. In fact, the publicity campaign should begin long before your book hits the…