Category business

Businesses Benefit When PR Is Both Consistent and Creative

Consistency. It’s not a word that elicits excitement in the hearts and minds of humans. But consistency matters in PR. Businesses that are consistent in messaging are more successful in educating the market about their value propositions and what they…

Best PR Practices for Publishing a Business Book

Publishing a business book is one thing, but drumming up ample publicity to entice people to purchase it instead of a different book is another thing altogether. In fact, the publicity campaign should begin long before your book hits the…