Category broadcast-media

What Is the Secret to Effective Media Training?

There’s a secret to making media training work, and it happens before we ever turn on a camera.  Clients often request media training at a high level and want to practice general messaging. This can be helpful, certainly. Practice is…

TV Is Still King—How to Create a Successful Broadcast Campaign

“Top-tier outlets.” When asked where our clients most want to be featured, the answer is always the same—the top-tier tech and business outlets. The one thing we never hear? Broadcast. Americans watch TV every day and are constantly influenced by…