Category brand

Personal Brand Stewardship and Your Career

Curtis Sparrer at the Young Women’s Professional Summit July 23, 2018. This article repurposes the points he shared with the audience. Because I help companies promote and protect their reputations, “brand stewardship” is always top of mind. And when it…

How to Use Social Media Activism to Build Your Brand

In the 90s, name brands enjoyed a particular, short-lived heyday. You didn’t have to check the tag to know if someone was wearing Calvin Klein, Hugo Boss or the Gap because it was writ large on the clothing itself. The…