Category book

Confession of a Creative Trespasser

In the before times, I regularly visited the McDowell Sonoran Preserve in Scottsdale with my pal Mary to hike and gab. Every once in a while, Mary would take the extra step, after our hike, of leaving a book she…

Best PR Practices for Publishing a Business Book

Publishing a business book is one thing, but drumming up ample publicity to entice people to purchase it instead of a different book is another thing altogether. In fact, the publicity campaign should begin long before your book hits the…