Category best-practices

Why Blogging Works – and Some Key Best Practices to Drive Success

Marketing moves pretty fast – new technologies and channels pop up regularly, and marketers and PR pros must keep up with everything new that comes their way. However, one of the “old standbys” of digital communications continues to enjoy a…

Best Practices for Awards Submissions

Submitting award nominations is part of the business of PR. Client-side PR departments and agencies alike compete for awards because we want to drive visibility and gain recognition for the creativity, as well as the results, of our programs. We…

How to Host a Successful PR Event

Think of the last time you lost track of time at an event you attended because you were too busy enjoying yourself. You may or may not have been aware of it — in fact, you probably weren’t – but…