Category audience

Why Quality PR Entails Taking the Time and Effort to Know Your Audience

My daughter and I each keep a list of funny quotes from one another. One of my favorites is when she told me: “I keep getting these ads for billionaire romance novels. And I’m reading a book about self-sufficiency. They’re…

4 Ways to Better Reach and Understand Your Audience on Social Media

Reaching your audience through social media can sometimes be challenging, especially when faced with a tremendous amount of noise from competitors and other brands. Following are four best practices to help increase your chances of reaching your audience while maintaining…