Category 2021

So No One Told You 2020 Was Gonna Be This Way: It’s Time to Pivot Your PR Plan

A lot has changed since January of 2020. I’d even venture to say that life has changed more in the past 12 months than it has in the 35 years that I’ve been alive. Sure, that’s dramatic. And maybe it’s…

A Glimpse Into the 2021 Social Media Journey

A Glimpse Into the 2021 Social Media Journey With a crazy year full of change and surprise behind us, there’s one thing that’s remained constant and at the forefront of our lives: social media. 2020 has shown us, perhaps more…

CMO Insights: 2021 Pivots and Measures of Success

At Bospar, we are fortunate to work with a number of talented chief marketing officers across a variety of tech companies spanning numerous market sectors. One benefit of this broad exposure to marketing influencers is ready access to meaningful insights…