Category 2020

So No One Told You 2020 Was Gonna Be This Way: It’s Time to Pivot Your PR Plan

A lot has changed since January of 2020. I’d even venture to say that life has changed more in the past 12 months than it has in the 35 years that I’ve been alive. Sure, that’s dramatic. And maybe it’s…

CMO Insights: 2021 Pivots and Measures of Success

At Bospar, we are fortunate to work with a number of talented chief marketing officers across a variety of tech companies spanning numerous market sectors. One benefit of this broad exposure to marketing influencers is ready access to meaningful insights…

Waving Goodbye to the Dumpster Fire and Facing Today’s Biggest Marketing Challenges

It goes without saying that 2020 has been a tough year for everyone. And as we look to the end of the year that so many have called a “giant dumpster fire” – and one can even get a commemorative…

A 2020 Report Card

It has been an unprecedented year in many ways. Needless to say! While Bospar certainly faced many unexpected challenges, we also found many opportunities for innovation and accomplishment. As a result, we’re growing…and hiring. A Virtual Agency From Day One…

Advising clients on holiday strategies

As if 2020 hasn’t hit marketers and PR professionals with enough challenges, we’re now faced with an uncertain holiday season. In past years, strategies for both marketing and PR professionals were similar with regards to timing -- we always focused…