So, what exactly is PR?

What exactly is PR?
June 20, 2017

What exactly is PR? I recently had a conversation with a friend who asked, “What exactly do you do every day?”

It got me thinking. How do I explain PR and what I do each day to someone who’s not in my industry?

The first thing that comes to mind for me is to describe the end result. I usually say, “So, you know when you see an article about the launch of the new iPhone in the New York Times? Someone like me made that story happen.”

Then, depending on their interest, I go into more detail about how it actually happens.

I thought it would be fun to ask my Bospar colleagues what they’d say to a friend or someone they meet in a bar who has no idea what PR professionals do all day. Here’s what they would say:

So, to answer the question: What is PR?

In most organizations, it is an essential part of an integrated marketing mix, the most credible way to tell a story that reaches target audiences—including employees, prospects, investors and customers.

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