Bospar selects CNBC’s Eric Chemi to head its broadcast strategies department.
Bospar is the industry’s most celebrated tech PR agency. Learn why we were chosen as Inc. and Forbes’ Best PR Agencies for 2021, PRovoke SABRE: 2021 Innovator of the Year, and Business Insider’s Top 50 in Tech PR – twice!
There’s no hiding that we score impressive results for our clients. It takes clever, on-strategy ideas, media relationships, and our way of being politely pushy to get our stories told. And our clients notice.
Our clients are innovating the future of how we live and work. From AI to cloud, data storage to security, and SaaS to software/app development, we go over and above to help our clients stand out.
Bospar is an international and award-winning tech PR firm known for being innovative, responsive, and results-driven.
The Bospar team is connected through a passion for the art and science of PR and our common politely pushy approach to getting the job done.
At Bospar we invent new and imaginative ways to win top-tier media coverage and increase your brand visibility.
Your success is driven by our values, being politely pushy, and focus on inclusiveness, diversity and equality for all.
The Bospar Human Rights Grant for Educators for public or independent school teachers or administrators in Florida.
We leverage our own good news – such as growth, new clients, award-winning campaigns, and insightful research. Learn more about us and our successes.
We work hard to get the same extraordinary coverage for Bospar that we get for our clients. See who’s writing about Bospar and why.
Tech guru and former CNBC and Bloomberg journalist Eric Chemi takes on modern business and gets assertive on Bospar’s podcast, “Politely Pushy.”
Commentary on all things PR with a “what’s in it for me” message. Informed opinions. Interesting tech perspectives.Follow us now.
We love speaking to the media about our clients, our processes and our approach to success. Watch some of our best videos here.
There are great opportunities to join our growing Bospar family — a diverse team of smart, action-oriented self-starters committed to our clients and one another. Tell us why you’d be a fantastic fit.
We’re proud to be Bospartans. Genuinely nice people all pulling our oars in the same direction. It’s like no other agency in the business. And, 100% virtual from the start, well before it was cool.
Part of what makes Bospar so special are the perks that reflect our priorities. No kidding: we value family, community, physical and mental health, connectivity, and camaraderie with fellow Bospartans.
Americans believe ethics in journalism will be worse during the 2020 presidential campaign
SAN FRANCISCO – SEPTEMBER 9, 2019 – Bospar, the boutique PR firm that puts tech companies on the map, has released the results of its Ethics in Media survey. The new data comes as Bospar hosts its Ethics in Media panel with the San Francisco Chapter of the Public Relations Society of America and the San Francisco Press Club on Sept. 19 at 6 p.m. The event will take place at Werqwise on 149 New Montgomery St. in San Francisco.
ABC Veteran anchor Cheryl Jennings will moderate the discussion. Panelists include former Wall Street Journal reporter and Message Lab CEO Ben Worthen and former KRON Executive Producer and Bospar Principal Curtis Sparrer.
Bospar and Propeller Insights surveyed 1,010 American adults and discovered that more than 95% are troubled by the current state of media. The reasons for their concern include the following:
And an overwhelming majority (67%) believe ethics in journalism will be worse during the 2020 presidential campaign. When asked about the impact unethical journalism has on the country, Americans cited four chief problems:
“If ever there was a time for an in-depth discussion about ethics in the media, it’s now,” said James Ennis Kirkland, president of the San Francisco Press Club.
The survey group considered local print and online journalists as the most ethical (40%), followed by local TV reporters and anchors (23%) and national print and online journalists (22%). Only 15% of Americans said national TV anchors and reporters were the most ethical.
“When you look at perceptions of ethics in journalism, based on political affiliation, those aligned with the Democratic Party are significantly more likely to consider national journalists/anchors/reporters ethical, when compared to those aligned with the Republican Party or other minor parties,” said Gabrielle Ayala, Principal of Propeller Insights. “This is no surprise, given the current battles being waged by all groups in politics and the media to control the narrative and position themselves as the bearers of truth.”
When it came to ranking PR and marketing people by ethics, individuals in those roles in health services came on top (23%), followed by technology (17%), professional services (16%), food and beverage (9%), consumer/retail (6%), and entertainment (6%).
Interestingly, Americans’ ethical expectations of journalism mirrored their expectations of PR and marketing. Slightly more than 43% said journalism is less ethical than in the past, while 37% said ethics hasn’t changed recently, and 20% said it’s more ethical than in the past. When asked about PR and marketing, the percentages were nearly the same: 42% said that the current state of ethics in PR and marketing is less ethical than in the past, while 39% said ethics hasn’t changed recently, and 19% said it’s more ethical than in the past.
“I think the reason Americans have similar ethical viewpoints of journalism and PR is that they are increasingly seeing them intertwined,” said Sparrer. “However, an overwhelming percentage of Americans–86%–expect PR and marketing people to be ethical. Americans expect PR and marketing professionals to be open and honest with the media and clients.”
John McCartney, president of the PRSA San Francisco Bay Area Chapter, added, “Obviously, the media plays an important role in our country. However, the media continues to be scrutinized by those in government and by almost everyone else. We look forward to a spirited discussion on the current state of ethics in media. We also thank Bospar and Werqwise for their involvement with this program.”
About Propeller Insights
Propeller Insights is a full-service market research firm based in Los Angeles. Using quantitative and qualitative methodologies to measure and analyze marketplace and consumer opinions, they work extensively across industries such as travel, brand intelligence, entertainment/media, retail, and consumer packaged goods.
Bospar is a boutique tech PR firm featuring a team of highly seasoned professionals who exist to put tech companies on the map. Bospar’s principals include a long-time PR and tech industry guru, a former broadcast TV producer and award-winning media maven, a standout PR agency manager from the corporate side of a leading global law firm, and an experienced executive with both large agency and public company credentials. Bospar’s larger team includes experts in both social and traditional media, as well as financial and analyst relations and public affairs.
Share this post:
Bospar is the award-winning “politely pushy” tech public relations agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions.
For more, please visit: Politely Pushy Podcast, Our Blog, Success Stories or visit us on