In a study conducted by PR agency Bospar and Reputation Leaders in March 2023, thought leadership has emerged as the most effective strategy for U.S.-based senior executives to promote themselves and achieve remarkable returns on investment (ROI).
Thought Leadership: The Key to Remarkable Success and ROI in the Digital Age
Bospar is the award-winning “politely pushy” tech public relations and marketing agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions.