Symend

Shot of a group of business colleagues talking together during a meeting in a boardroom

Symend is changing the way companies engage with at-risk customers, for the better. 

A leading customer engagement platform, Symend is scientifically transforming the debt recovery industry by treating individuals with empathy and dignity at the time they need it most. Combining behavioral science with advanced AI, machine learning and analytics capabilities, Symend’s engagement platform enables companies to develop positive, individualized treatment programs that result in higher cure rates and reduced costs while building relationships with customers and lifelong value for their brands. 

The company wanted to capitalize on a Series B funding round of $52 million to secure coverage in business, technology, trade, and local media. Symend wanted this announcement to create exposure to new prospects, get existing pipeline to convert, assist with recruitment, and inform their customers and shareholders that Symend was open for business and poised to change the world.

Strategy

Bospar first had to get the backstory from the founders themselves. During an intake session with CEO Hanif Joshaghani, Bospar discovered that Joshaghani knew first-hand the demoralizing impact on collections growing up as a young refugee in Canada. He explained, “We created Symend to help individuals who have fallen behind on payments and treat them with understanding at a time when they need it most. Our solution transforms how companies think about and interact with at-risk customers.”  

His co-founder and Chief Strategy Officer Tiffany Kaminsky summed it up perfectly: “Symend is not collections; we are in the business of helping consumers. Not only are we developing a world-class platform, but I’m proud to say that we are applying the sciences to support our mission of creating positive social change.”

Bospar bulletproofed that message by briefing industry analyst Rob Enderle and getting his analysis of the uniqueness of Symend’s offering. Enderle stated, “Doing debt collections effectively without destroying customer relationships is very difficult individually and nearly impossible at scale. By combining behavioral, data and computer science to modernize and personalize the collection process, Symend has overcome the impossible by creating a debt collection solution that is more effective – and it also preserves the customer relationship and will scale.”  

To tell the story about how the company was helping the local economy, Bospar recruited Mary Moran, President and Chief Executive Officer for Calgary Economic Development, as a spokesperson. “Symend is exactly the kind of tech startup success story that Calgary is proud to champion. Not only are they delivering an innovative solution to the marketplace, but they are also actively leveraging our community’s rich and diverse talent pool as they expand their operations here. This is a win all around for Calgary and an inspiration for other local innovators and entrepreneurs,” she concluded.

Bospar also interviewed Inovia Capital Partner Dennis Kavelman to find out what led him to invest in the company: “We’re impressed with Symend’s commitment to providing at-risk consumers with greater flexibility when it comes to meeting their financial obligations and protecting their credit. We invested in this great founding team because we value their openness, tenacity and ability to deliver solutions for this critical problem.”

Bospar distilled everything they learned into a press release that highlighted all key company messaging. The goal was to tell the funding story in a way that would intrigue both US and Canadian media, as this was the largest funding round to come out of Alberta, Canada, in recent history and among the top 10 rounds in all of Canada. 

The team also highlighted the significant growth that the company had experienced, along with the projected growth for the coming months. At the time, Symend had treated over 10 million at-risk customers through their digital engagement platform and is on track to treat 100 million by the end of 2020.

Bospar worked to produce a comprehensive, tailored funding media list, inclusive of media covering:

Execution

The PR team:

Media Coverage Highlights

TechCrunch: Symend raises $52M to help mediate when customers are at risk of defaulting on payments

Business Insider: We got an exclusive look at the pitch deck Canadian AI startup Symend used to raise $52 million in fresh funding

Business Insider: Symend raises $52 million for its delinquency-avoidance solution

VentureBeat: Symend raises $52 million to remediate consumer debt with data science

CTV News Calgary: News at Five Broadcast Coverage

BetaKit: With $73 Million CAD, Symend Closes One of the Largest Series B Rounds in Recent Alberta History

PYMNTS: How AI Can Help Banks Decide Which Struggling Borrowers Deserve Help

Toolbox: Fintech Startup Symend Nets $52M to Enhance Debt Recovery

Crunchbase News: Symend Raises $52M To Improve The Debt Resolution Experience

The Globe and Mail: Calgary’s Symend raises US$52-million as demand increases for credit collection software

Colorado Inno: Canadian startup lands $52M to grow Denver-based team

Calgary’s Business: Calgary-based tech company Symend gets $52 million USD investment to grow

Results

Bospar secured over 70 stories across all relevant media categories, including technology, business, financial, product, and local, for a total of 1.5 billion media impressions. Top placements included TechCrunch, Business Insider and VentureBeat and an in-person TV interview with CTV News Calgary.  Just to put that in perspective, that was five times the amount of coverage other competing rounds of the same size secured during that time. 

The marketing team reported that during the month of the funding announcement, the campaign far exceeded its goals, resulting in:

“Bospar shared our vision for how the story could be told and worked with us to ensure that the messaging and strategy were aligned with our objectives,” said Joshaghani. “When there was a potential leak, they went into action. When there was a sneaky reporter request, they sussed it out. Bospar secured five times the amount of coverage of other similar rounds during the same time. From a business point of view, their pitching meant a gold rush of visitors to our website and concomitant increases in social media followers and career applications. Bospar helped put Symend on the map.”

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About Bospar

Bospar is the award-winning “politely pushy” tech public relations agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions.

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