ESG Pros Differ on Who Should Lead Companies on Social Issues

As part of the PRNEWS Social Impact Awards April 20, 2022, in Pentagon City, VA, we convened a roundtable of honorees. We discussed a variety of issues, from who should decide which social issues work best for a company, when to communicate a position and how to resuscitate a stagnant ESG effort. The range of views expressed indicates that few hard, fast rules exist in the ESG sphere.

PRNEWS: What can PR pros do to help a company decide when, and if, to speak out on an issue? Do you recommend a formal process or one where the C-suite alone is responsible for staking out positions? 

Curtis Sparrer, co-founder, Bospar

Curtis Sparrer: The first rule of thought leadership is to lead. That means you will need to act first, before your cohorts.

As a leadership team, we approached the Texas abortion ban like crisis PR. We knew it was an issue and alerted our team to how to address it.  We surveyed staff members and discovered some of them were already pricing relocation costs.

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About Bospar

Bospar is the award-winning “politely pushy” tech and health public relations and marketing agency. The firm, which launched in 2015, provides clients with national support thanks to its distributed agency model. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, content creation and placement, and public affairs. Leaders from brands – including Alkermes, Standigm, Marqeta, Snowflake and Unisys – trust Bospar to drive category leadership for disruptive technologies and solutions.

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