Dear Facebook, you’re really not helping yourself

If Facebook is worried about being portrayed as an arrogant, uncaring, clueless and power- and money-hungry social media giant, its combative crisis PR strategy has done little to change that narrative. But it’s not too late for Facebook to try to change it, experts say.

“Team Facebook needs to realize they have not been helping themselves, and that the strategy they’re on is not the right path,” says Curtis Sparrer, principal and cofounder at Bospar. “They need a PR intervention.” Where to start? Facebook should change how it responds to whistleblowers and the media.

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About Bospar

Bospar is the award-winning “politely pushy” tech public relations agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions.

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