If Facebook is worried about being portrayed as an arrogant, uncaring, clueless and power- and money-hungry social media giant, its combative crisis PR strategy has done little to change that narrative. But it’s not too late for Facebook to try to change it, experts say.
“Team Facebook needs to realize they have not been helping themselves, and that the strategy they’re on is not the right path,” says Curtis Sparrer, principal and cofounder at Bospar. “They need a PR intervention.” Where to start? Facebook should change how it responds to whistleblowers and the media.