Bospar Content VP Lisa Morgan shares her thoughts on PR tools with Seth Arensetin in his latest piece for PR News.
Can Media Relations Pros Accurately Target Journalists with Automated Lists Alone?
Bospar is the award-winning “politely pushy” tech public relations and marketing agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions.