SAN FRANCISCO – October 14, 2022 – Bospar, the innovative, ‘politely pushy’ leading tech PR and marketing firm helping tech firms achieve success, today announced that Peter Kerr, senior content director, was named a chair of Reuters Events: Total Health 2022. The event takes place in Chicago, Oct. 20-21.
Kerr has deep and intricate knowledge of the U.S. healthcare system. He covered the sector for 15 years as a journalist for The New York Times and was named a Pulitzer Prize finalist for his reporting. Kerr’s expertise extends to how businesses can grow – especially those in mental and health tech – despite the complexity of the nation’s healthcare system. Before joining Bospar, Kerr was the founder and president of Ulysses Communications, a boutique health tech communications firm for startups and growth companies.
High-profile conference participants include Amazon Pharmacy, Blue Cross Blue Shield, CVS Health and leading executives from hundreds of the industry’s top companies. Kerr’s participation further highlights Bospar’s emergence as a leader in providing PR and broader marketing and communication services to the health innovation sector. Bospar has facilitated similar industry events, including a live town hall meeting during the pandemic for its client Healthline, featuring Dr. Anthony Fauci. This event gave Healthline and the issues discussed top-tier media exposure.
Total Health 2022’s five key themes include:
- Population Health and Value-Based Care
- Care Delivery Transformation
- Health Data
- Employer Health Strategy and Behavioral Health
“My passion for decades now is being involved with cutting-edge innovation in the health space, which made joining Bospar such an easy decision,” said Kerr. “Being able to chair Reuters Total Health is a great honor for me and a testament to Bospar’s brand as a leading PR company for the health innovation space. I look forward to hearing and sharing thought-provoking insights from top leaders at the event and continuing the critical conversations at Bospar.”